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Docs

Documentation

Everything you need to set up, manage, and grow your store. Browse by topic using the sidebar or search below.

Docs Getting Started

Getting Started

Set up your Shopium store from scratch in under 30 minutes.

Welcome to Shopium! This guide walks you through creating your account, configuring your store, and launching your first product. Follow the steps below to get up and running quickly.

1. Create your account

  1. Go to shopium.tn/register and fill in your name, email, and password.
  2. Verify your email address via the confirmation link we send you.
  3. Log in to access your Dashboard for the first time.

2. Configure your store basics

  1. Navigate to Settings → General and set your Shop Name, Currency (default: TND), and Status.
  2. Set your default site language under the Translation section. You can also enable automatic product name translation.
  3. Optionally configure a Custom Domain by toggling Use Custom Domain and entering your domain — your store URL is previewed below.

3. Choose your template

  1. Go to Templates in the sidebar to browse available store designs.
  2. Click any template thumbnail to preview it. Click Use this Theme to apply it.
  3. Customize colors, fonts, images, and text content using the left-hand editor panel.

4. Add your first product

  1. Go to Products and click Add Product +.
  2. Fill in the title, description (use Generate Description for AI assistance), category, price, and quantity.
  3. Upload up to 4 product images and set the product as Active.
  4. Click Add Product to publish.
Tip: Shopium is 100% free — no credit card required, no trial to run out. You get full access to every feature from day one, and only pay a small 0.3% commission when you actually make a sale.
Docs Products & Properties

Products & Properties

Add, edit, and organise your catalogue with variants like size, color, and storage.

Adding a product

Go to Products and click Add Product +. The modal form contains the following fields:

Title

The product name displayed on your storefront.

Description

Write manually or click Generate Description for AI-powered copy.

Category

Assign a category from your existing list (create them under Categories first).

Price & Discount

Set the selling price and an optional discount value displayed on the product card.

Images

Upload up to 4 images (max 4 MB each). The first image is used as the thumbnail.

Active / Featured

Toggle Active to show the product. Toggle Featured to highlight it on your homepage.

Properties (variants)

Properties let you define product variants such as storage capacity, color, or size. Go to Properties and click Add a Property +.

  1. Choose a Property name (e.g. "Storage") and a Type — either Text for labels like "50go / 500go" or Color for color swatches.
  2. Add your values (e.g. 50go, 150go, 250go, 500go for a Storage property).
  3. Save. The property now appears when adding or editing a product under + Add Property.
Color properties render as circular swatches on the product page. Text properties render as selectable pills.

Editing & deleting products

From the Products grid, each card shows an Edit Product and Delete button. You can also search by name, category, or keyword using the search bar at the top, and sort by Best Seller, Price, or Newest.

Docs Packs

Packs

Bundle two or more existing products into a single discounted offer.

Go to Packs and click Add Pack +. A pack is just a special product: it shows up in your Products list and storefront exactly like a normal item, but is made of other products you already sell.

Creating a pack

  1. Enter a Pack Name (e.g. "Starter Bundle") and a short description.
  2. Search your existing catalogue and add at least 2 products to the pack — each becomes a removable chip showing its thumbnail, title, and price.
  3. Set the Pack Price — this is what the customer actually pays for the whole bundle, so set it lower than the sum of the individual product prices to make it a genuine deal.
  4. Toggle Active and save. Shopium automatically generates a collage thumbnail from the selected products' images.
Packs appear alongside regular products everywhere — search, sort, reports, and the storefront — with no extra setup needed on your template.

Editing or removing a pack

Use the search bar at the top of the Packs page to find a specific bundle, then use the same Edit / Delete controls as regular products. Removing a pack does not affect the individual products it was made from.

Docs Categories & Orders

Categories & Orders

Organise your products into categories and manage incoming customer orders.

Managing categories

Categories help customers browse your store. Navigate to Categories to view, add, edit, or delete them.

  1. Click Add Category + and enter a category name (e.g. Phones, Computers, Watches).
  2. Use the Edit button to rename an existing category at any time.
  3. Click Delete to remove a category. Products in a deleted category will become uncategorised.
Important: Create your categories before adding products so you can assign them during the product creation flow.

Order management

Go to Orders to see all customer orders in a detailed table including customer name, email, phone, delivery address, note, date, total, and order status.

Each order has three status stages you can progress through:

Waiting

The order has been placed by the customer and is awaiting your action.

Processing

You have confirmed the order and it is being prepared for shipment.

Done

The order has been delivered and completed successfully.

Reports

View order statistics and download CSV exports from the Reports section.

Click the status buttons in the Orders table row to move an order through each stage. The active status is highlighted in colour (orange for Processing, green for Done).

Docs Customers & Messages

Customers & Messages

View your customer base and communicate directly through the built-in messaging inbox.

Customers

The Customers page gives you a directory of all customers who have placed at least one order. Each row shows:

Name & Contact

Full name, registered email address, and phone number.

Address

Delivery address provided by the customer during checkout.

Total Ordered

The cumulative value (in TND) of all orders placed by this customer.

Order History

See individual order dates, amounts, and statuses in the Orders section filtered by customer.

Messages inbox

The Messages page is a built-in customer communication tool. Customers can send you messages from your store's contact widget, and you can reply directly from the dashboard.

  1. Click any conversation thread in the left panel to open it.
  2. The active conversation is highlighted in blue. The right panel shows the message thread with timestamps.
  3. Type your reply and press Enter or click Send to respond.
Each conversation is identified by the customer's name, email, and timestamp of the last message.
Docs Newsletter

Newsletter

Manage your subscriber list and configure automated email campaigns.

Subscriber list

The Newsletter page displays all customers who opted in to receive email updates from your store. Each row shows the subscriber's email address.

Click Send Email to compose and send a manual campaign to all subscribers instantly.

Automation (Settings → Communication)

Shopium can automatically send emails to your subscriber database based on store events. Configure this under Settings → Communication. The available automation toggles are:

New Product Emails

Notifies subscribers when you publish a new product to your store.

Promotion Emails

Sends a promotional campaign email weekly to your full subscriber list.

Order Confirmation

Sends an automated order receipt email to the customer immediately after checkout.

Top Seller

Automatically highlights your best-selling product in a weekly email digest.

Automated emails (except Order Confirmation) are sent weekly. Order Confirmation emails fire in real-time on every completed checkout.
Docs Reports & Analytics

Reports & Analytics

Eleven report views covering sales, visitors, cart behaviour, search, and on-page click activity.

Navigate to Reports in the sidebar. The left-hand list switches between report types; the toolbar at the top controls the time period — All Time, Today, This Week, Last Month, Last 6 Months, or a Specific Date you pick yourself. Every report on the page reloads for the period you choose.

Sales, Orders & Products

The three original reports, side by side:

Sales

Total Sales, Best Sales Month, Top Daily Sale, Most Sold Product — plus a daily sales chart and a date-by-date table.

Orders

Waiting, Processing, Finished, and Orders This Month — plus an orders-per-day bar chart.

Products

Most Selling, Most Profitable, Best Product of the Month, and Total Products Ordered.

Every table on these three reports has its own Download CSV button.

Visitors

Total Hits, Unique Visitors, Bounce Rate, and Avg Session, plus a daily visitors chart, a new-vs-returning breakdown, and your top visited pages.

Conversion Funnel

Revenue, Orders, Abandonment, and Buy Now intents, with a visual funnel tracking every stage a visitor passes through: Page Views → Cart Opens → Add to Cart → Buy Now → Checkout Start → Orders. Use this to spot exactly where you're losing customers before checkout.

Cart Analytics

Total Opens, Total Adds, Total Removes, and the Open-to-Add Rate (how often opening the cart leads to adding an item), plus a table of products ranked by cart activity.

Search Analytics

Total Searches, Unique Terms, your Top Term and its count, a chart of your top 15 search terms, and a full word-cloud of everything customers searched for. Use this to spot products people are looking for but can't find.

Category Views

Total Views and your Top Category, plus a breakdown chart of views per category — a quick read on which part of your catalogue gets the most attention.

Leads

Total Leads (newsletter subscribers gained) plotted over time.

Heatmap

A visual map of exactly where visitors click, move, and scroll on your Home, Shop, or Product page (switch between them with the page tabs at the top). Four stat cards summarise Total Clicks, Rage Clicks (repeated frantic clicking — usually a sign something looks clickable but isn't), Dead Clicks (clicks on non-interactive elements), and how many visitors Scroll to Bottom.

Switch the visualization mode with the four buttons above the canvas:

Heatmap

A red-to-blue density map of every click on the page.

Movement

Traces mouse movement paths across the page.

Rage

Only rage-click hotspots — frustration signals worth investigating.

Dead

Clicks that landed on nothing clickable — often a design cue that's misleading visitors.

The right-hand panel shows Scroll Depth (what % of visitors reach 25/50/75/100% down the page) and a list of your Top Clicked Elements.

Delivery reports

Tracks delivery-specific metrics including shipment counts by status and geographic distribution of orders, helping you evaluate your logistics operation. Requires an active delivery company — see .

Dashboard home overview

The Home page shows a live-updating summary without needing to open the full Reports section. Pick a period from the pill picker next to the welcome message — Today, This Week, This Month, All Time, or the calendar icon for a specific date — and every KPI card below updates instantly: Page Views, New Visitors, Cart Adds, Bounce Rate, Orders, Revenue, Searches, and Leads, plus a 14-day visitors/revenue trend chart, a cart-adds trend, a conversion funnel snapshot, and your top search terms.

The download icon next to the Home page picker exports the currently-selected period's KPIs as a CSV — and every report table across the full Reports section has its own Download CSV button too.
Docs Templates & Customization

Templates & Customization

Choose from a library of premium themes and fully customize your store's look without any code.

Choosing a template

  1. Go to Templates in the sidebar.
  2. Browse the template grid on the left. Click any thumbnail to preview it live on the right-hand canvas.
  3. Use the device toggle (desktop / tablet / mobile) in the top-right to preview responsiveness.
  4. Click Use this Theme to apply the template to your live store.

Customizing your template

The left-hand editor panel offers several collapsible sections:

General

Store name, logo, favicon, and global layout options.

Theme Colors

Set your primary, secondary, and accent brand colors across the entire store.

Fonts

Pick your main and secondary fonts from a curated selection (e.g. Montserrat, Poppins).

Text Content

Edit hero title, subtitle, hero paragraph, about title & text — all in one place.

Template Images

Upload a custom hero image and about section image to replace the template defaults.

Contact

Set your store's public contact email, phone, and social media links shown in the footer.

Saving changes

Click the green Save button at the top-left of the Templates page to apply all your customisations. Changes take effect on your live store immediately. Use Preview to review before saving.

You can switch templates at any time. Your products, orders, and settings are never affected by a theme change.
Docs Services

Services

Connect third-party tools like Google Analytics, Facebook Pixel, and WhatsApp to your store.

Go to Services in the sidebar to view all available integrations. Each service card shows its current status (grey dot = inactive, green dot = active) and an Activate / Deactivate button.

Google Analytics

  1. Click the settings gear icon on the Google Analytics card.
  2. Enter your GA Measurement ID (format: G-XXXXXXXXXX).
  3. Click Activate. The tracking code is automatically injected across all store pages.

Facebook Pixel

  1. Click the settings gear on the Facebook Pixel card.
  2. Paste your Pixel ID from Meta Events Manager.
  3. Click Activate to begin tracking conversions and page events.
When Facebook Pixel is active, your store will set marketing cookies on visitors' browsers. Make sure your cookie consent banner is configured accordingly.

WhatsApp Quick Call

  1. Click the settings gear on the WhatsApp card.
  2. Enter your WhatsApp phone number (including country code, e.g. +216XXXXXXXX).
  3. Click Activate. A floating WhatsApp button will appear on your storefront for customers to contact you instantly.
Docs Delivery

Delivery

Connect a shipping company so you can create and track shipments straight from your orders.

Go to Delivery in the sidebar to see the delivery companies Shopium supports: AFEX, First Delivery Group, and Navex. Each card works the same way as the Services page — a status dot (grey = inactive, green = active, red = active but missing/invalid credentials) plus an Activate button.

  1. Click the settings gear on the delivery company you use.
  2. Enter the API key (or token) provided by that company when you signed up with them.
  3. Click Activate.
Only one delivery company needs to be active at a time. The API key has to be valid for the status dot to turn fully green — an active-but-invalid key shows red.

Creating a shipment

Once a delivery company is active, open any order under Orders and click Create Shipment. The form is pre-filled from the order's own data (recipient, phone, address, governorate, delegation, cash-on-delivery amount) — review and adjust anything before submitting, then Shopium hands the shipment off to the connected company automatically.

Track every shipment's status and see delivery performance over time under .

Docs Settings

Settings

Configure your store's general options, shipping rules, and automated communications.

General settings

Located at Settings → General. Key options:

Shop Name

The public name displayed on your storefront header and browser tab.

Currency

Set your store's default currency (e.g. TND, USD, EUR).

Status

Toggle between Active (store is live and visible) and Inactive (maintenance mode).

Translation

Set the default site language and enable automatic product name translation.

Domain & store slug

Every store gets a free address at yourslug.shopium.tn — the part before .shopium.tn is your Store Slug, editable any time from Settings → General → Domain. Toggle Use Custom Domain instead if you own your own domain name and want your store to answer there.

The slug and custom domain fields save automatically as you type — no Save button needed for this card specifically. A small status label under the field confirms Saving… then Saved, and shows an error inline if the name is already taken.

The small blue button with an arrow icon next to the Domain card header — and the matching one in the dashboard's top-right header, next to the language switcher — always opens your current live store in a new tab, updating instantly the moment you change your slug or domain.

Shipment settings

At Settings → Shipment you can configure:

  1. Payment Method: Toggle Cash On Delivery on or off for your store's checkout.
  2. Country & Cost: Set your delivery country (e.g. Tunisia) and the flat shipment cost in TND.
  3. Allow Open Package: Enable customers to open and inspect the package before paying. Set the expected delivery window (e.g. 2–3 days).

Communication settings

At Settings → Communication you can preview automated email templates (Promotion, New Product, Order Confirmation, Top Sellers) and toggle newsletter automation. See the section for full details.

Rules

At Settings → Rules you can set up two kinds of automatic pricing:

Free Delivery Rule

Set a minimum order amount (in DT) — orders at or above it get free delivery automatically at checkout.

Discount Rules

Add tiered discounts: "From 200 DT → 10% off", "From 400 DT → 15% off", etc. Click + Add Rule to add another tier, or the trash icon to remove one.

Click the green Save button (top-right of the Settings page) after making changes to any section other than Domain, which saves as you type.

Docs Wallet & Billing

Wallet & Billing

Shopium is free to use — here's how the 0.3% commission and wallet actually work.

How pricing works

There are no plans and nothing to subscribe to. Every store gets the full dashboard, templates, and tools for free. The only cost is a 0.3% commission on the total value of every order placed through your store — charged at the moment the order is placed, and not reversed even if that order is later cancelled.

Your wallet

Go to Settings → Wallet & Billing to see your current balance and how much commission has accrued so far this period. New accounts start with a 36 TND welcome credit.

Monthly invoices

At the end of each month, the commission accrued during that period is turned into a single invoice. If your wallet balance covers it, the invoice is paid automatically and your balance is reduced by that amount. Your full invoice history is always visible from the same Wallet & Billing page.

Topping up

  1. Go to Settings → Wallet & Billing and click Top Up Wallet.
  2. Enter an amount and confirm. Accepted payment methods: Visa, Mastercard, and Edinar.
  3. Your balance updates immediately, and any unpaid invoices are settled automatically, oldest first.
If two consecutive monthly invoices go unpaid, your store is automatically suspended until you top up. See our Terms of Service for full details.

If your store gets suspended

A suspended store shows a simple "temporarily unavailable" page to your customers. As soon as your wallet balance covers the outstanding invoice(s), your store goes back online automatically — no need to contact support.

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